Scout - Media with line of sight.

Media,
With Line of Sight

Marketing budgets are finite. Brands need clear line of sight to better navigate the increasing complexities of media, technology, harder to reach customers, in a market where share of mind and wallet are both hotly contested and costly.

your media path to brand growth, with certainty.

Scout connects the most valuable consumer (MVCs) and media data points, removing ambiguity to create a clear end to end media path to customers. From awareness with a longer brand building lens, to shorter term customer acquisitions and commercial outcomes.

end to end

Insights clear the path

As a leading independently owned business, we take pride in providing our clients with a clear line of sight. An unobstructed view that is unbiased and informed with best of industry data and technology intelligence.

Line of sight requires vision of foresight and clarity of hindsight . With a powerful combination of industry leading tools and talented Scouts, we reveal the right insights for a clearer line of sight on media strategy, planning & buying, with rigorous measurement and reporting.

independent

Spotlighting Your Most Valuable Customers (MVCs)

The value of your customers is our primary focus. Scout puts the spotlight on your MVCs throughout their purchase journey, starting from their likelihood to buy and ending at attributable customer sales data. Leveraging leading research we identify consumer passions, interests, motivations, values and behaviours that indicate a strong intent to connect, engage or spend with your brand. With each dollar invested in media we collect more intel on your MVCs, interpreting behaviours in real time to hone and prioritise your advertising investment. With each turn on the advertising cycle, the MCV spotlight gets brighter and sharper.

customer centric

The case is clear: Reach Is Not All Equal

That’s due to a number of important factors, with some obvious ones such as lack of consumer attention and media fragmentation. We can share more insights on why “Not all reach is equal”, when we meet in person. Hopefully, very soon.

Media, business or economic barriers aside, the level of consumer & channel data we have access to, helps us see the true potential – the difference between consumers, and your customers.

data driven

Work

Unplugged but still connected: asserting ghd as a brand leader

Capabilities

audience profiling & targeting

MEDIA STRATEGY & CHANNEL Planning

Omnichannel media buying & optimisation

Digital performance media & eCommerce

Campaign measurement, reporting & analytics

Using 3rd party data, alongside brand and customer insights, we create robust targeting strategies designed for optimum customer growth.

We launch, build and grow brands by developing cross-channel, insight-driven strategies that are guided by comprehensive research and a thorough understanding of our clients’ businesses.

We develop integrated communications plans across traditional and digital media channels, with a clear focus on efficiency and effectiveness.

We deliver cost-effective business outcomes via digital performance media channels with specialisation in eCommerce and lead generation.

We deploy rigorous measurement to ensure the delivery against planned goals as well we continual improvement to ROI and ROAS.

audience profiling & targeting

Using 3rd party data, alongside brand and customer insights, we create robust targeting strategies designed for optimum customer growth.

MEDIA STRATEGY & CHANNEL Planning

We launch, build and grow brands by developing cross-channel, insight-driven strategies that are guided by comprehensive research and a thorough understanding of our clients’ businesses.

Omnichannel media buying & optimisation

We develop integrated communications plans across traditional and digital media channels, with a clear focus on efficiency and effectiveness.

Digital performance media & eCommerce

We deliver cost-effective business outcomes via digital performance media channels with specialisation in eCommerce and lead generation.

Campaign measurement, reporting & analytics

We deploy rigorous measurement to ensure the delivery against planned goals as well we continual improvement to ROI and ROAS.

I love their passion for what they do and their genuine desire to contribute to our success. The last few months have been a challenging time for our business, and our industry altogether. The fabulous team at Scout have been part of our team through it all and will continue to be for a long time..

Sue Johnson Marketing Director | Spicers Retreat

We were looking for an agency partner that would help us maximise the excitement of our new product innovation. Scout provided an inspired approach that was both strategic and integrated and an ideal platform to engage Australian and New Zealand women.

Karen Cox Head of Marketing | ghd Australian & New Zealand

Scout stands apart because of their crafted, personable and thoughtful approach to media planning and buying. You get the care and attention of a boutique hands-on media specialist, while also enjoying the benefits of buying power and outstanding media channel negotiation. It adds up to exceptional value. The results we have achieved for our clients by working with Scout have been nothing short of exceptional.

Brett Williams CEO | Martins Brand House

From strategic planning right through to implementation, reporting and management, the levels of service provided by Scout have been more than anything we have experienced previously.

Desmond Omovie Digital Marketing Manager | Andersens Flooring

The team at Scout have acted as true partners to Grove Juice, actively seeking to understand our business opportunities and apply their knowledge to develop an insight-driven strategy that delivers on our lofty objectives. They’re a team that dives in to get things done, and I would highly recommend reaching out to them for your next brief.

Liz Brookes General Manager Marketing | Grove Juice

Media, With Line of Sight

Work

Capabilities

Media,
With Line of Sight